Globally, time spent in “member communities” (social networks) exceeds time spent in email.
“The story is consistent across the world, ‘Member Communities’ have taken a foothold in every major market from 50% of the online population in Switzerland and Germany to 80% in Brazil. Facebook has become the largest player on the global stage. The study found that Facebook’s greatest growth has come from 35-49 year-olds, and it has added twice as many 50-64 year-olds as those under 18. Now that social media has broken out of the youth demographic, the search for a workable ad model is even more urgent, says the report.”
Read the rest of the story on Mediapost.com.
